“Does an accountant always enjoy their work? No. “Why would I spend my day doing dirty, degrading, minimum-wage labor when I can do something that brings more money in and that I have a lot more control over?” she recounted some telling her. “There is simply no room for naivety,” one said in a guide posted to Reddit’s r/CreatorsAdvice.įarvid acknowledges that the job can be financially precarious and mentally taxing, demanding not just the technical labor of recording, editing, managing and marketing but also the physical and emotional labor of adopting a persona to keep clients feeling special and eager to spend.īut many creators, she added, still find it uniquely alluring - a rational choice in an often-irrational environment for gender, work and power. And even some OnlyFans veterans have urged aspiring creators to understand what they’re getting into: pressures to perform for a global audience an internet that never forgets. (Emma Kumer/The Washington Post iStock)Ĭreators’ nonchalance about the digital sex trade has fueled a broader debate about whether the site’s promotion of feminist autonomy is a facade: just a new class of techno-capitalism, selling the same patriarchal dream. The fast ascent of OnlyFans further spotlights how the internet has helped foster a new style of modern gig work that creators see as safe, remote and self-directed, said Pani Farvid, an associate professor and the director of the SexTech Lab at the New School, a New York-based university, who has made interviews with digital sex workers a major topic of her research.Ī map of Adams's $2.5 million home-office-studio complex in central Florida, where she and her boyfriend live and run their OnlyFans business. ![]() But OnlyFans represents the creator economy at its most blatantly transactional - a place where viewers pay upfront for creators’ labor, and intimacy is just another unit of content to monetize. ![]() And OnlyFans creators have turned going viral on the big social networks into a marketing strategy, using Facebook, Twitter and TikTok as sales funnels for getting new viewers to subscribe.Īmerica’s social media giants for years have held up online virality as the ultimate goal, doling out measurements of followers, reactions and hearts with an unspoken promise: that internet love can translate into sponsorships and endorsement deals. Influencers popular on mainstream sites use it to capitalize on the audiences they’ve spent years building. Most, though not all, of its content is risqué, or “spicy,” and company executives joke that they are often misconstrued as “sexy Facebook.”īut OnlyFans increasingly has become the model for how a new generation of online creators gets paid. On the surface, OnlyFans is a simple business: Fans (mostly men) pay to scroll through feeds of photos and videos (mostly of women), with a few perks offered at additional cost, like direct chats with the creator or custom-made videos by fan request. 90 on Forbes’s list of the biggest private companies in America by revenue, ahead of Twitter (now called X), Neiman Marcus Group, New Balance, Hard Rock International and Hallmark Cards. If OnlyFans’s creator earnings were taken as a whole, the company would rank around No. More than 3 million creators now post around the world on OnlyFans, which has 230 million subscribing “fans” - a global audience two-thirds the size of the United States itself, a company filing in August said.Īnd with help from a pandemic that isolated people at home, fans’ total payouts to creators soared last year to $5.5 billion - more than every online influencer in the United States earned from advertisers that year, according to an analysis into the creator economy this spring by Goldman Sachs Research. ![]() ![]() Since launching in 2016, the subscription site known primarily for its explicit videos has become one of the most methodical, cash-rich and least known layers of the online-influencer industry, touching every social platform and, for some creators, unlocking a once-unimaginable level of wealth. In the American creator economy, no platform is quite as direct or effective as OnlyFans. I mean, really: You can make your own world,” said Adams, 30, as she walked the grounds in jean shorts and a tank top. “People don’t understand the scale of the opportunity. The company brings in roughly $10 million annually in revenue, and many of her two dozen workers get paid more than the average farmer her total corporate payroll exceeds $1 million a year. Its only cash crop now is attention, and Adams’s business out-earns most American farms. The team flies a flag showing what they call her “signature pose.” Her team recorded her lying in fresh concrete for a TikTok video, next to her employees' handprints.
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